Client News

MXP4 recently announced that their first social music game, Pump It!, has exceened the 1 million active user mark with major artists like David Guetta and Cheryl Cole signing on.   The Inside Facebook new site said that "Pump It offers much more intimate engagement with a song than traditional streaming or downloading....other promotions which aren’t interactive don’t always make a strong enough impression for users to want to buy a song or hear it again" whileTechrunch pointed out that "it’s becoming more and more obvious that MXP4 is actively going after the social music gaming space."   You can try the Cheryl Cole version here and read the original news release here.  Watch videos from Midem including interviews with David Guetta after the jump.

 Eyeka recently engaged The Fortex Group's media and marketing group to build awareness of co-creation and drive business development through industry networkign programs.  The program will focus not only on communications, but on bringing together companies and executives within the co-creation ecosystem to creat new business opportunities.

We're proud to have worked with Kantar Video on the launch of the Videolytics platform this month.  You can read about it in MediaWeek, PaidContent and Videonuze, among other media outlets.  The full release is here and here is a video explanation of Videolytics.  You can sign up for a beta account at www.kantarvideo.com.

Kantar Video, a business unit of WPP, held it's first VideolyticsTM (Video + Analytics) leadership forum where executives from all corners of the online video ecosystem shared views on where the industry is headed with a targeted audience of agency, brand, media, and content creator executives.   The July 29th breakfast panel explored new research methodologies, unmet industry needs, and untapped premium “prosumer video” content.   After an introduction by Kantar Video CEO Bill Lederer, the following panelists took the stage (pictures and video below):

 Read on and watch the video...

It may be summer but we have a number of events and roundtables coming up to drive business development, discussion and create new public relations opportunities.  You can see the calendar at the right but here's a quick summary.  

Stamford PR Roundtable: From Corporate Comm to Corporate Media  (July 22 - private)  - This roundtable of senior corporate, agency and media executives will look at how PR departments are transitioning to using more media and publishing strategies as opposed to focusing primarily on communicating via third parties. We’ll discuss how the communications departments are hiring editors, launching media properties, building reach and circulation while aligning these media strategies with the more traditional (and still vitally important) outreach to news influential.

Digital Music NY (July 27 - click here for information) - Our July Digital Music NY event series will look at some of the latest technologies and management trends in the music industry.

The Media Syndication Strategy Roundtable (early August - invite only) - This roundtable of publishing, communications, digital media and research executives will look at the new syndication  strategies emerging in a four screen screen environment where people are increasing discovering content not only through programing, but through search discovering and viral social media networks. 

Digital Music LA (August 5 - click here for information) - Our next Los Angeles based digital music event series will take a look at the many different products and services artists are using to build fan bases and sell music.

If you are interested in getting involved in our events as a client, sponsor or participant, just email Ephraim Cohen at cohen AT fortexgroup.com or call +1-203-569-9436.

Coming soon