Public Relations and Media Services
Our public relations services and custom media properties are designed to increase awareness and shape reputation through influential third parties as well as by building a community of target audiences. The result is the ability to deliver strong communciations results, connect companies with existing industry communities, and implement complete, comprehensive online communications programs.
Our Public Relations and Social Media Services
- Media relations: business, trade and audience specific
- Industry analyst relations
- Social media integration including blogger and social network community outreach
- Speakers bureau and conference sponsorship program
- Search engine and social media optimization of all communications activities
Analytics and Public Relations
Through the use of analytics, communications are well optimized for search engine optimization and social media distribution. News releases, blogs, Tweets and other forms of online communications are keyword/hashtag optimized for maximum pickup and easy discovery by target audience. Virality is driven by tools such as sharing buttons, which are embedded into communications to help readers easily pass on what they discover.
Editorial Oversight
Targeting the right media and social media users, and doing so with the right editorial angle, are critical to forming positive public relationships with influencers (and avoiding common industry complaints of PR spam). Our executives' editorial experience provides them insights into the targets that will be most receptive to a company's message. Our editorial expertise then allows us to identify the news angle of greatest relevance to both the company and influencers.
