Our Approach - People and Research
In today’s social media driven news environment, companies must go beyond the fragmented approach of traditional public relations programs and engage audiences directly through their own media platforms. Our programs integrate social media optimized public relations, media strategies and platforms and industry communities in the media and technology sectors to help companies reach the right audience through both influential third party media as well as through unfiltered, direct to audience channels.
Our Approach – Editorial and Analytics Driven Insight
Fortex Media uses a research-based approach to develop insights on the most effective medium to deliver key messages to your targeted audiences. We focus on selecting the right medium to engage audiences both directly and through influential third parties. Our editorial expertise then ensures that the engagement is not only transparent, but of value to the audience and influentials. This strategy ensures that our campaigns, whether media relations, industry analyst relations, speakers bureau, social media or executive events, deliver the highest ROI.
The Fortex Group executes programs using the highest level of expertise and provides actionable measurement that goes beyond tactical output to incorporate quantitative insights into the actual shift in reputation achieved. In other words, we specialize in achieving the results that matter--improved reputation and increased value for your business.
Expertise that Matches the Program
The Fortex Group’s “results that matter” philosophy is maintained by our small, senior-level “client teams” who are able to fulfill a variety of needs. Team members are carefully selected from among a pool of seasoned public relations, marketing and media executives and proven field experts. While we maintain our own in-house personnel, we won’t hesitate to bring in outside experts and partner firms if that is what will bring you the most effective team. Acting as an extension of your company, your Fortex Group team will deliver results that go beyond providing a return on your investment – they will deliver results to move your business forward.
For more information please contact Ephraim Cohen at cohen AT fortexgroup.com or +1-917-215-5413 begin_of_the_skype_highlighting +1-917-215-5413 end_of_the_skype_highlighting
