Kantar Video Releases Study on the Online Value of Super Bowl Ads
The Fortex Group and WPP's Kantar Video worked to create and release a comprehensive study on the viewership and social activity of Super Bowl ads online. The study ranks the 60+ Super Bowl ads by media effectiveness. The study, which leverages the Videolytics BETA platform and Kantar Video's multi-media researchers, found that in the 3 days after the Super Bowl aired, the top 10 ads have earned a total of over $1 million in media impressions through online video. Volkswagen’s “The Force” campaign topped the list, earning the brand $538,000 in media. You can read the full release here and view the index results here or after the jump.
Dailymotion and Kantar Video at Digiday:OnMedia
Bill Lederer, CEO of Kantar Video and Roland Hamilton, SVP at Dailymotion, clients of The Fortex Group's video PR team, recently appeared at Digiday OnMedia event on the video panel. You can watch the whole panel here thanks to Digiday's posting of the panel on Justin.tv (just click on read more).
Kantar Video Launches Videolytics
We're proud to have worked with Kantar Video on the launch of the Videolytics platform this month. You can read about it in MediaWeek, PaidContent and Videonuze, among other media outlets. The full release is here and here is a video explanation of Videolytics. You can sign up for a beta account at www.kantarvideo.com.
Kantar Video Holds it's First Videolytics Leadership Forum
Kantar Video, a business unit of WPP, held it's first VideolyticsTM (Video + Analytics) leadership forum where executives from all corners of the online video ecosystem shared views on where the industry is headed with a targeted audience of agency, brand, media, and content creator executives. The July 29th breakfast panel explored new research methodologies, unmet industry needs, and untapped premium “prosumer video” content. After an introduction by Kantar Video CEO Bill Lederer, the following panelists took the stage (pictures and video below):
- Kevin King - Managing Director, Edelman Digital
- Randy Kilgore – Chief Revenue Officer, Tremor Media
- Rob Barnett – Chief Executive Officer, MyDamnChannel
- Bismarck Lepe - Founder and President of Product Strategy, Ooyala
- Moderated by Jamison Tilsner - Evangelist, Kantar Video
- (click here for more pictures)
Read on and watch the video...
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