
The Fortex Group and WPP's Kantar Video worked to create and release a comprehensive study on the viewership and social activity of Super Bowl ads online. The study ranks the 60+ Super Bowl ads by media effectiveness. The study, which leverages the Videolytics BETA platform and Kantar Video's multi-media researchers, found that in the 3 days after the Super Bowl aired, the top 10 ads have earned a total of over $1 million in media impressions through online video. Volkswagen’s “The Force” campaign topped the list, earning the brand $538,000 in media. You can read the full release here and view the index results here or after the jump.
Super Bowl XLV study by Kantar Video
View more presentations from KantarVideoMarketing
Groups:
- admin's blog
- Login to post comments


