Wednesday Feb 22

The Fortex Group and WPP's Kantar Video worked to create and release a comprehensive study on the viewership and social activity of Super Bowl ads online. The study ranks the 60+ Super Bowl ads by media effectiveness.  The study, which leverages the Videolytics BETA platform and Kantar Video's multi-media researchers, found that in the 3 days after the Super Bowl aired, the top 10 ads have earned a total of over $1 million in media impressions through online video. Volkswagen’s “The Force” campaign topped the list, earning the brand $538,000 in media.    You can read the full release here and view the index results here or after the jump.


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